The Temptations & The Four Tops

Two iconic R&B bands of the Motown music movement come together again for an explosive 40th anniversary show celebrating their collaboration together since 1983.

Task: Design the logo and the tour drumhead.

OUTCOME

IDEATION

Motown and the R&B music movement have a long history of innovative visual design. Much inspiration was taken from the album covers of the period and the Motown building itself.

PROCESS

The main idea for the drumhead design was rather simple—a stylish logo fitting the theme with a Detroit skyline background, and the names of the drummer for both bands. Many fonts were trialed and combined to get to the final result.

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Lil Yachty - The Field Trip Tour