The Motel Keys
A blues and southern rock band out of Raleigh, North Carolina brings jams that carry the party atmosphere wherever they play.
Task: Illustrate a logo to be used for both a banner and a drumhead.
OUTCOME
IDEATION
The Motel Keys design is inspired from the road sign of the defunct Sky-Lit Motel in Green bay, Wisconsin with its iconic 1950 neon style. The client a had rough sketch of the idea to work off of.
PROCESS
The logo was illustrated using a blend of vector illustrations, drop shadows, and custom fonts to recreate the large neon sign and smaller marquee sign in a semi-realistic style.
