The Motel Keys

A blues and southern rock band out of Raleigh, North Carolina brings jams that carry the party atmosphere wherever they play.

Task: Illustrate a logo to be used for both a banner and a drumhead.

OUTCOME

IDEATION

The Motel Keys design is inspired from the road sign of the defunct Sky-Lit Motel in Green bay, Wisconsin with its iconic 1950 neon style. The client a had rough sketch of the idea to work off of.

PROCESS

The logo was illustrated using a blend of vector illustrations, drop shadows, and custom fonts to recreate the large neon sign and smaller marquee sign in a semi-realistic style.

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The Temptations & The Four Tops