Lucky Ba$tard
A classic and modern country band from Akron, Ohio playing country hits from across ages.
Task: Design a logo and stage banner.
OUTCOME
IDEATION
The band already had an idea in mind for the logo: a big cowboy hat with the logo on it. The logo needed a guitar neck to go through the “S” so that it harkened back to the a money sign. A couple quick mockups were sent by the client to give an idea of what they wanted.
PROCESS
A number of country-style fonts were tested to find the right fit before finalizing the logo. The Final challenge was superimposing the logo onto a cowboy hat; it was a delicate balance of believability and readability.
