Branded Souls

A rock band from Missouri playing outlaw rock ‘n’ roll for local bars and venues alike.

Task: Design a logo and a drum head.

OUTCOME

IDEATION

The band had an image of a font they wanted and an idea to make the name look like a hot iron brand. I wanted to incorporate a 3D element to give the logo the proper dimension it needed to sell the idea.

PROCESS

My only reference photo was of a font the band liked. There was no official preexisting font in this style to find on the internet; much of the challenge came from drawing vectors of the letters I had in the reference and piecing together new letters that didn’t exist. Those new letters had to share enough of the same features with the existing letters to coordinate properly. After the logo was finished and approved, the background and final design of the drum head was put together in Photoshop.

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